Request a Call Back?

    Please use this form to request a call back or email response for whenever is convenient for you..




    Highgate House, 134 Highgate, Kendal LA9 4HL

    (By appointment only)

    01539 898129

    Lancaster & Morecambe

    7 Woodgate Park, LA3 3PS

    01524 888509

    Print Finishes

    How to make your print marketing stand out from the crowd

    Your print marketing has to stand out

    You need to differentiate yourself from the competition and show yourself to be the best option. If your print marketing is only “just good enough” then you are more likely to be relying on price competition to win business. That’s not healthy.

    You may already be deploying print marketing, the advantages are there for everyone to see. Research detailed by Pica9 tells us that print requires 21% less cognitive effort to process than digital media, meaning it’s easier to understand and more memorable for your customers.

    This will make you stand out from the many competitors who are only ever seen in the over-crowded digital marketplace. But you can make your print marketing even more effective – and in two ways:

    • Special “finishes” will add perceived value to your products and services and these can help to promote more expensive products and services
    • Printed materials with special “finishes” are more engaging. Research shows that your customers and prospects will appreciate the piece more and hold it for longer – meanwhile they are absorbing your message.
    Handling leaflets for print marketing
    Consumers are 70% more likely to recall information from print versus digital marketing materials

    What ARE these special finishes and how will they help?

    Here are five ways to give your marketing the edge. Use any, or a combination, of these and you will increase perceived product value and increase engagement.


    Print marketing laminated leaflets

    Lamination is an overall finish that is added to a printed piece. Itis a good way to add weight to an item. But it also enhances the “feel”. Many people love touching matt laminate or soft-touch laminate.

    Die Cutting

    Brightsparks business card front
    Die cutting

    Print doesn’t have to be square! You can make your printed piece any shape you like, from rounded corners to the outline of one of your products


    Foil comes in a huge variest of colours. The reflections from foil can transform an ordinary piece of print into something extremely eye-catching. Some foils are also stamped onto the print, so they create a more varied surface for people to explore

    Foil printing Print Plus Lancaster
    Foil printing

    Interesting papers

    There is a huge range of papers available today. You can choose virtually any colour you want – even neon colours. But you can also choose papers with a huge variety of thicknesses and textures.

    Spot gloss

    This is a very effective way to draw someone’s eye to certain areas of a marketing piece. You might wish to highlight specific areas or your logo

    Spot gloss image
    Spot gloss

    Isn’t finishing your print like this expensive?

    This is certainly true if you are producing millions of marketing items. But the average small to medium size business only requires a limited number of marketing pieces. Traditional high set-up charges have disappeared. It is now possible to produce all these finishes in small numbers at a surprisingly economical price.

    Don’t settle for good enough

    Invest a little more in your print marketing. You will be surprised in the difference that this can make in the response to what you send out.

    Email Alan at [email protected] and he will send you a sample pack of our effective finishes. You can see for yourself how they transform a printed item.

    Print Finishes

    How to make your print marketing stand out from the crowd

    Your print marketing has to stand out You need to differentiate yourself from the competition and show yourself to be the best option. If your…

    Brochures banner for Printing Plus

    5 Ways brochures create loyal customers

    The classic brochure is often seen as a mass-marketing device Everyone is used to receiving brochures through their front doors whether advertising the latest offers…

    Direct Mail Printing Plus

    The idea that digital marketing is a low-cost channel is false

    Print is often seen as an expensive marketing channel. That does appear true if one compares the cost of sending out a printed item against…

    Health & Safety Essential Printing Service

    Printing Plus now offers a range of quality signage and handout materials to help you share critical safety information. These products provide effective ways of…

    Networking for Business: How to Successfully Follow up Leads

    So, you prepared well for your networking event (check out our blog Networking for Business: Top Tips for Success)  and you made the most of the…

    Display stands blog banner

    Supersize your marketing with great display stands

    Effective display stands gets your message across, no matter where you are and will give your marketing a positive boost. Whether you are at an…

    Networking for Business: Top Tips for Success

    In business, it’s not always what you know but who you know.  And the most effective way of improving your business connections is to regularly…

    Top tips for direct mail graphic

    Ten Tips for highly effective Direct Mail print campaigns

    Have you ever wanted to incorporate direct mail into your marketing but haven’t known where to start?  Have you used direct mail in the past…

    Business cards and Networking image

    8 Ways to Make Your Business Card a Keeper

    Businesses cards are, more often than not, the first piece of marketing material that we hand out. So how do we make that first piece…

    21 tips for roll up banners Printing plus Lancaster & Morecambe

    21 Top tips for making your roll-up banner an effective sales tool

    View Post Roll-up banners, when well designed and thought through are an important resource for any exhibition or trade show.  They can also make a…

    Familiar phrases originated from the print industry

    The printing industry has left us a rich heritage of peculiar phrases which are still in use even though the original printing technology is no…

    reasons to export to Germany - Printers Lancaster

    Something for British exporters to chew over

      Just a mile down the road from our house is the local Lidl supermarket. If you take a slightly different route you’ll find an…

    Top 10 tips for Twitter

    More and more business is being done these days via social media, especially twitter – contacts are made, meetings are set up and deals are…

    Christmas cards at Printing Plus Lancaster Morecambe & Kendal

    4 Reasons to Send Branded Christmas Cards

    Christmas cards are a great way to show off your brand, grab mantel or desk space for much longer than other direct mail could, and…

    Keep fit blog

    Too Busy to Work Out? Keep Fit in the Office

    I have read many articles and studies on the benefits of exercise. Not surprising, I guess, given my background as a Gym Owner and Personal…

    Design blog

    8 Reasons to Invest in High Quality Design

    Design plays a key role in influencing perceptions of your business and it is viewed by customers and prospects as a measure of quality and…

    pdf blog

    What is a PDF file?

    PDF stands for ‘Portable Document Format’. It is a file format that can be opened independently of the original software used to generate the file. There…

    banner for blog Printing Plus Lancaster & Kendal

    Paper weight explained

    Paper weight in most parts of the world – (apart from the few countries that will use US paper sizes) – is calculated by grams per…

    paper sizes blog

    Paper Sizes: A History Of

    Paper did not always have standard sizes.  The first evidence of standard paper sizes being discussed was in a letter dated October 1786 written by…