Paper is Alive and Kicking
Use of paper leads to shocking truth
Paper is alive and kicking. Watch this hilarious television advert
which perfectly illustrates why paper will always play a part in our lives. With the advent of smart phones and tablet devices, we have lost a little of our passion and reverence for the physical act of reading and writing.
Remember the last time someone wrote you a letter or card? Remember the emotion seeing an envelope, handwritten to you, personally, fall on your mat in the morning? Everyone appreciates the thought, time & effort that goes into writing such a letter or card.
Did you know that the IKEA catalogue is the 3rd most printed publication in the world? Why don’t they simply hand out cards with QR codes that go directly to their catalogue online?. Apparently they have tried communicating to customers that way but have
…found that the majority of people still want a tangible, printed catalogue.
According to Forbes, even with so many people buying online, catalogues are still being mailed out in their billions because paper still works as a key marketing tool.
This article written by Joanne Gore makes informative reading. Joanne has had nearly twenty years of marketing and communications experience and over this time has seen, like us, many changes in the way we relate to our customers. What is becoming clear is that printed items are giving us a greater ROI compared to online communications.
At Printing Plus we offer a wide range of approaches for helping our clients with their marketing material. A holistic campaign of online and offline communications is now the preferred approach for many of our clients.
Using marketing material that acts as a physical reminder to your clients and prospects all year round is an effective way to keep in touch. Consider sending out Calendars to stay in front of your customers 365 days a year.
According to Royal Mail 92% of customers went online after receiving a printed mailer – with 87% making a purchase. Direct Mail campaigns run effectively give a high level of return on investment. Check out our blog Ten Tips for highly effective Direct Mail print campaigns or give James a call on 01524 888509 to find out how we can help you increase your sales.
