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    Top 10 tips for Twitter

    More and more business is being done these days via social media, especially twitter – contacts are made, meetings are set up and deals are done.  On the plus side it’s free advertising and a great way to make personal contact with your customers.  On the downside it can hoover up a lot of your time if it’s not managed properly.  Here’s a quick guide to help you find your way.

    1. Pick a perfect username – try to avoid names with an underscore  or anything too tricky – short & simple so folks can find you and remember you.
    2. Be regular – don’t leave it days between tweets – little and often is what the doctor ordered. And make it easier on yourself by getting a Twitter app on your smartphone – perfect to make use of time waiting in queues etc.
    3. Keep it current – make sure you have a short and snappy bio on your profile and make sure it’s up to date. Twitter also allows you to pin a top tweet to your profile but don’t leave the same one languishing there for weeks at a time.
    4. Be proactive – get out there, be sociable and chat to people. Answer the other people’s tweets, retweet them and engage with other users.  Twitter is not a one way conversation so don’t be afraid to wade in and say “hello” (and don’t forget your manners either – a “thank you for your retweet” is always appreciated.)
    5. Try a networking hour – there are hundreds of them so pick the one that’s right for you. Look for the hashtags and see who’s saying what.  Some networking sessions are little more than a torrent of endless retweets whereas others encourage you to join in to answer and debate questions.
    6. It’s not all me, me, me – post interesting stuff from other people, be known as someone who shares good stuff rather than just shouting about what you have to offer the whole time.
    7. Be broad minded – tweet about things on a range of topics related to your main business theme. For example my central theme is hiking in Cumbria but I often tweet about hikes elsewhere, travel in general and current news relating to the outdoors.
    8. Meet face to face – many networking groups have evolved into lunches, coffees and even hikes (“Netwalking” is more popular than you’d think!) so get out there and put a face to a name and get to know folks properly.
    9. You don’t have to follow everyone that follows you – follow those people you’ve made a connection with, or who tweet things you’re interested in.
    10. Add value to the twittersphere – consistency and quality are the 2 most important elements of any social media. Post interesting stuff regularly and engage with your audience and you’ll be making new friends before you know it.

    Follow me @CumbrianRambler or give me a call on 07738 161943 for an informal chat about how I can help you with web content or other writing projects.  You can find my blog here with links to other sites and publications I write for – or you can connect with me via LinkedIn.

    Beth Pipe Outdoor Writer & Blogger

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