Direct Mail

Printing Plus Lancaster, Morecambe & Kendal offers high quality print in a range of formats. But there’s more. We work with our clients to find the marketing solutions that work for them. One of our most popular packages is our full design-to-mailing service.

It’s a paper based marketing tool that has retained popularity in the internet world – Direct Mail. Why is it popular? Because it works.

Response rates are far higher than email only marketing. Moreover, clients can’t ‘unsubscribe’ from direct mail at the click of a button, they have to consider much more carefully whether they want to ask you to stop contacting them.

Our design-to-mailing service taps into all that’s best about Direct Mail and gets rid of the headaches for you. We offer every step of the process right through to franking the mail. More importantly we have a sophisticated personalisation tool which can boost your response rates. It’s not just about putting the name of your potential client on the mailing anymore. We can link sections of text and important images to key fields – from name to postcode to interests.

These direct mail campaigns can feature our high quality postcards, letters, newsletter – anything that can go in the post.

To boost response rates even further, we can help you build a “multi-touch” cross-media campaign. This will include elements of your choice from email, bespoke web pages, social media and text messaging alerts. Results show a 3-5 times increase on standard direct mail responses.

Whether you’d like the full design, copy and mailing service, or you’d just like to talk to us about direct mail or cross-media, give us a call – we’re waiting to help you.